Micki Tiffen has been working as an independent marketing consultant in her own firm, Out of The Box Research, where she has been providing strategic consulting supporting marketing and sales including shopper marketing, custom survey design/development and analysis/reporting for a wide range of clients. She also recently consulted at Sun Products, a manufacturer of household products in the analytics area. Prior to that she was a Consultant, Analytics at IRI Worldwide focused primarily on working across various packaged goods clients (bakery, snacks, frozen foods among others). She was responsible for assessing the effectiveness marketing activities, and developing pricing and retail strategy. She was previously a Consultant at Boehringer-Ingelheim, supporting and producing shopper marketing and integrated trade marketing programs for its Dulcolax and Zantac products. Previously, she consulted with Ryan Partnership, where she supported market research needs for the agency. Additionally, she consulted for i-Health and Cablevision Systems Corporation. She is experienced in a wide range of industries, including personal care, supplements, batteries, food and beverages, snacks, adult beverages, advertising services, and cable services. Ms. Tiffen is skilled in secondary research, trend spotting, expert interviews and competitive intelligence. She was previously a Manager of Global Consumer Insights at Edgewell (previously Energizer Holdings) in the personal care division. Trained as an anthropologist, she approaches business issues from an unique perspective bringing a convergence of art and science to surround a topic from a 360 degree perspective. Micki also has extensive experience on the vendor side having worked with syndicated and panel data at Nielsen and IRI as well as for Millward Brown in custom research.
Micki earned an MBA in Marketing from the Stern School of Business at NYU where she was awarded an NW Ayer Scholarship for leadership potential in Marketing and a member of Alpha Mu Alpha, the honorary society of the AMA. She also holds a BA in Anthropology/French from Binghamton University where she was elected to Phi Beta Kappa.
Micki is an active member of the American Marketing Association, where she has previously held numerous board positions including a term as president. She is also an active volunteer, working in marketing roles, for numerous arts organizations in the local community including Fairfield Theatre Company, The Capitol Theatre, the Stamford Center for the Arts, Greenwich Town Party, and Shakespeare on the Sound among others.
Micki relishes working with large and small businesses to help answer business questions and develop strategy. Should you have a business need, Micki would welcome a call. Want to know more about living in the area, Micki also offers personalized coaching and consulting services. You can reach her at 203-722-4459 or via email:Micki.Tiffen@gmail.com https://www.linkedin.com/in/mickitiffen